What are the symptoms?
1. Everybody complaining about the forecast
Projected business levels led to prepositioned inventory and now we have excess inventory for products we cannot sell and stock-outs and shortages for our bestsellers. A perfect recipe to make our customers very unhappy but also to make our financial director cream at us.
2. Planners operating as a fire brigade working long hours trying to build-up inventory and limit number of shortages
As we assumed the numbers we received from Sales and marketing were reliable, and planned to supply for these volumes we get surprised daily by unexpected or unmet orders. Our plans must be changed and adjusted all the time.
3. All partners in supply chain working with older versions of the Forecast and applying their own rules of interpretation to each number
Check-out:
http://www.shmula.com/the-bullwhip-effect/310/
4. Poor Customer Service figures and non-budgetted expenses for supplied products
5. Customers buying from competitors
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